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SEO stands for “search engine optimization” or can stand for “search engine optimizers”
(those who specialize in SEO tactics). Ultimately, it is a process that seeks to affect a
website or web page's visibility mostly through ‘natural’ or ‘organic’ (non-paid) search
results.
As a marketing strategy, SEO tries to figure out how search engines work. For instance,
Google has a specific algorithm, which usually changes over time, and to which it assigns a
weighted value for specific sets of criteria. This means it ‘ranks’ websites, pages, or
blogs through a certain formula which weighs the relevance of an online page to what the
searcher is looking for (i.e. the higher the rank, the higher the page displays on Google’s
search engine). Some Tactics include: editing content, introducing and coding relevant
keywords, backlinks, inbound links, and removing certain barriers to search engine
indexing.
It can also target the specific type of search that is relevant to a website through video,
images, local presence, news, industry - specific targets, or academic relevance. In short,
it seeks to make your website highly visible to the target audience you seek to find (and
vice-versa).
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What Is SEO?SEO stands for “search engine optimization” or can stand for “search engine optimizers”
(those who specialize in SEO tactics). Ultimately, it is a process that seeks to affect a
website or web page's visibility mostly through ‘natural’ or ‘organic’ (non-paid) search
results.
As a marketing strategy, SEO tries to figure out how search engines work. For instance,
Google has a specific algorithm, which usually changes over time, and to which it assigns a
weighted value for specific sets of criteria. This means it ‘ranks’ websites, pages, or
blogs through a certain formula which weighs the relevance of an online page to what the
searcher is looking for (i.e. the higher the rank, the higher the page displays on Google’s
search engine). Some Tactics include: editing content, introducing and coding relevant
keywords, backlinks, inbound links, and removing certain barriers to search engine
indexing.
It can also target the specific type of search that is relevant to a website through video,
images, local presence, news, industry - specific targets, or academic relevance. In short,
it seeks to make your website highly visible to the target audience you seek to find (and
vice-versa).
